Moms are used to having all the answers. But this Mother's Day, we wanted to give moms a REAL break.
We got DoorDash to step up as DoorDad - actually changing its name on the app screen and on all social handles. Along with the name change we also launched a special promo so you can gift mom flowers and also a day off from questions like 'mom, what's for dinner?' So this year, don’t ask mom. Ask DoorDad.
It started with teaser films on social.
And then the name change + promo announcement film.
DoorDash changed to DoorDad on the app and across social.
Press & Results
Adweek, Adage, LBB, Muse by Clio, Business Wire, Yahoo and more. ( And also some very happy client brags on LinkedIn.)
DoorDash became the 4th most downloaded app on the App store on Mother’s Day. Their 2nd highest ranking ever.
Credits
CDs Bruno Carvalhaes (AD) / Bipasha Mookherjee (CW)
CCO Ariel Abramovici / Bruno Acanfora
PROD O’Positive
FILM DIR Jess Coulter
DP Mandy Walker