How do you get fans excited to watch their favorite shows on Netflix and chat about them on WhatsApp? By hijacking show trailers, posters, recap videos and giving them the ultimate plot twist - turning them into fan group chats. We partnered with Netflix & WhatsApp to launch the brand platform ' Every fan needs a group chat' starting with Netflix's biggest hit: Squid Game.
It started when Squid Game dropped its first Olympics trailer. We instantly dropped ours.
When Squid Game revisited Season 1 with recap videos, we revived the group chat.
When the show launched new posters, we launched ours.
And finally, when Squid Game took over Times Square - we took over the conversation.
(GIFS/ stills from Times Square.)
PRESS
Campaign US, Adweek, Adage, Trend Hunter.