No one really knows that DoorDash delivers more than food. We really leaned into that with our holiday campaign ‘No one Has to Know’ turning DoorDash into the secret accomplice who quietly comes in to save the day.
We also launched a 5 part social series featuring a different influencer each week, in the lead up to the holidays.
My favorite episodes are 2 & 4.
And finally, for those who waited until week before Christmas to start gift shopping, we showed up last-minute to save the day. We turned those dreaded 'Your Package Has Been Delayed' delivery notifications into discounts on same/similar items on DoorDash.
Social film inviting people to tell us about their delayed items.